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Pocket Pal - the handy little book of graphic arts production, 20th Edition
Published By: International Paper
Acclaimed by many as the best publication of its type, Pocket Pal® is now in its 20th Edition. Pocket Pal® is the authoritative introduction to the graphic arts for artists, designers, publishers, advertisers, students and buyers of printing.
Frank Romano, of the Rochester Institute of Technology School of Print Media, has once again brought his vast knowledge and experience to the fore in serving as editor of the 20th edition. While updating all sections of the book, he has focused particularly on the major trends in digital printing and PDF workflows. The 20th edition of Pocket Pal® covers them concisely.
"We've also taken into account the international appeal of the publication. We have used metric numbers and have defined every acronym in this clear, concise 256-page book," notes Romano.
The brand-new 20th edition includes:
- Enhanced Digital Pre-Press Section
- Updated Process Control Information
- Expanded Glossary
- History and Evolution of Printing
- Printing Processes
- Binding and Finishing
- Paper - from pulping through manufacture, characteristics, grades and more
- Metric Equivalents
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Printing is undergoing the most significant change in its history after being acclaimed the most important invention in the second millennium. Ever since its introduction in 1450, printing has been the primary medium of graphic communications. Now it must share that distinction with new electronic technologies, mainly the Internet.
Since its debut in 1934, the Pocket Pal has been the authoritative introduction to the graphic arts for many artists, graphic designers, publishers, advertisers, students and buyers of printing. International Paper has continued to strive to keep its content current and accurate.
At the time of Pocket Pal’s first edition, the term printing meant letterpress, and lithography and gravure were fledgling processes. Now the word printing encompasses not only all of the graphic arts, but also all of graphic communications, digital imaging, and all printing processes that output hard copy.
This 20th Edition is the eighth since 1983 when digital imaging, electronic typesetting, and scanning technologies began to replace film-based prepress operations. Since the 15th edition in 1992, digital printing has been augmenting and replacing conventional printing processes for short-run printing and creating new opportunities for on-demand and variable information printing. This edition attempts to put conventional and digital printing into proper perspective, and show the impact that new systems are having on the present and future applications and markets for printing.
in the 73 years of the Pocket Pal, Michael Bruno was its editor and its soul for over half that time. It was our privilege to work with and learn from him. Mike educated several generations of graphic arts professionals, and we are proud to have been his students.
Frank Romano
RIT School of Print Media
Editor
Michael Riordan
RIT School of Print Media
Associate Editor
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History
Introduction to the Printing Processes
Prepress
- Type & Typographic Imaging
- Copy and Art Preparation
- Imaging for Graphic Arts
- Image Assembly and Imposition
- Digital Prepress
- Platemaking
Printing
- Printing Processes
- Digital Printing & Presses
- Printing Inks
- Statistical Process Control
Postpress
- Binding
- Pamphlet Binding
- Bookbinding
- Finishing
- Bindery Automation
- On-Demand Binding
- Distribution
Paper
Graphic Arts Terms
International Paper Printing Papers
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